October 2021 Update

November 5, 2021

What I did:

I won the NC Idea Micro grant! While $10,000 will certainly be helpful, I’m more excited for the mentorship and getting to know the other entrepreneurs.‍
Shipped Requests For Webflow Apps - Not that much traction, but I did get a couple meetings out of it.
Shipped Webflow JS Snippets - Best Twitter thread yet!
Shipped Webflow Class Names - Not that much traction, but I did get some meetings out of it.
Lots of networking. I had 11 meetings with Webflow creators.
Learned more about Chrome extensions.
I got invited to the Webflow Monthly Showcase for Experts!

What I didn’t do:

Product took a back seat to networking and customer interviews.
I didn’t ship a thread the last week of October and I haven’t been scheduling tweets.
I haven’t been answering questions on the Webflow Forum.

What I learned or was reminded:

My productivity is ruined if I’m distracted by Twitter or have too many meetings in the day. I turned off my Twitter notifications and will focus on scheduling all my meetings in chucks.
@wmharris101 mentioned a marketing story I can’t get out of my head 👉 P.T. Barnum once had a man lay bricks in a line towards his museum. The man didn’t tell anyone what he was doing. People eventually became curious and followed him into the museum, and once there paid for a ticket. I need to funnel customers in, but I don’t necessarily have to mention Flow Phantom. I just have to lead them to Flow Phantom. My way of laying bricks could be making interesting resources for Webflow creators. Here's the link to the story 👉 How Barnum used bricks to build an audience.‍
I’m guessing my thread on Webflow JS Snippets worked well because I gave Webflow creators a resource they could both use and share with their audience.
I need to be more scientific about my customer discovery. After reading Talking to Humans I realized I wasn’t getting as much from my meetings as I could have.
Twitter is better than emails for cold outreach.

Next Month

Product:

Marketing:

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